British Designer Isobel Morris loves interiors, surface pattern and Leopard print – among other beautiful things in life. An Applied Art and Textile graduate of the University of Wolverhampton, it was here that she discovered her one true love – rugs and carpets.    

The campus rug tufting room was Isobel’s second home and where she specialised in the rug tufting process and had her rug designs selected in an in-house competition by Hill and Co.


“Using the tufting gun is similar to drawing, it allows you to be experimental and fluid in your design. To me, rugs complete a room, they’re a piece of art in textile form – on a wall or floor that draws the room together.”

Since graduating in 2011, Isobel has let her love of rugs take over, first her spare room and now in a small studio in rural Northamptonshire. It’s here that she has created designs inspired by everything from her father’s love of 50s furniture, to the natural beauty of botanicals.


An inspirational new talent, Isobel was a young designer finalist in the AfghanMade Carpet competition with her design ‘Monarch’ at flooring exhibition Domotex in 2014. She is now working on her latest collection with Indian craftsmen and women, making rugs from 100% New Zealand wool.